Kevin Krause from Phandroid has written a very interesting little editorial. He talks about the way advertising and the market has changed through the communications era (our era). We now have digital communications and internet, which gives us flexibility and reach we could never have years ago.

Who needs an Android phone? People searching for an Android phone

When I was a kid, we didn't have internet (yeah, there was such a time), so we had to rely TV, print media and store associates to learn more about phones (there were also no smartphones). Aside from the typical commercial and magazine ad, we didn't know much unless we went and asked a representative.

Now that we pretty much have the world at the tip of our fingers, shopping has become a whole other deal. We can research our options and make a much better shopping decision. We no longer have to go from store to store all day to find the right piece of technology for us.

But even with all these resources, I feel like a lot of people are not really taking advantage of the internet's possibilities. So it makes me wonder how you guys shop? Are you still one of those that simply go to a store and find the phone you like the most? Do you look for deals from online stores? Do you read blogs and tech websites?

I do a little bit of everything. I usually read a bunch of reviews from all kinds of websites when planning to purchase a smartphone. Then I like to go to the store and check it out. If I like it, I check if there is a good enough deal online. If the prices are the same or only slightly lower, I just get it from the store because I like the instant gratification.

So what about you?